Package Design Book

Format: Hardback
Length: 672 pages
Publication date: 24 December 2019
Publisher: Taschen GmbH

Packaging is a remarkably underrated art form that holds immense significance in influencing consumer purchasing decisions. As the initial visual element a consumer encounters when perusing a product, it possesses the power to either clinch a sale or deter it altogether. Each year, the prestigious Pentawards celebrate the art of packaging by recognizing the world's most groundbreaking and influential designs. Designers participate in five primary categories, namely beverages, food, body, luxury, and other markets, with an impressive array of 50 sub-categories.

This comprehensive book showcases a selection of hundreds of remarkable works, spanning from 2008 to 2016. It serves as a vibrant testament to the boundless creativity that permeates every facet of packaging. Through detailed product descriptions and an abundance of captivating images, readers gain insight into the driving forces behind these extraordinary creations, as well as the visionaries and agencies behind them. This wellspring of inspiration extends beyond the realm of design and marketing professionals, captivating anyone with a deep fascination for the creative process of packaging.

Weight: 1038g
Dimension: 153 x 205 x 47 (mm)
ISBN-13: 9783836555524