PACKAGED FOR LIFE: Beer, Wine & Spirits

Packaging design is more than just a means of conveying a brand's personality, purpose, or message; it can also be a canvas for extraordinary creative expression. "Packaged for Life: Beer, Wine, & Spirits" explores the compelling ways and interesting visuals with which popular spirits are packaged to tantalize consumers into indulging in their tipples of choice. It serves as a vessel of inspiration through which we can recognize, appreciate, and celebrate the unnoticed or overlooked tactile beauty in everyday product packaging.

Format: Paperback / softback
Length: 280 pages
Publication date: 29 April 2021
Publisher: Victionary

Packaging is often overlooked or discarded in our rush to consume the things we love. While some argue that it has no significance to our daily lives and should be done away with entirely in our quest to save the environment, there is much more to packaging design than meets the eye. Packaging can convey a brand's personality, purpose, or message meaningfully and embody its contents in ways that catch the eye. It can also become an artist or designer's canvas for extraordinary creative expression.

Packaged for Life: Beer, Wine, & Spirits explores some of the most compelling ways and interesting visuals with which popular spirits are packaged to tantalize you into indulging in your tipples of choice. It serves as a vessel of inspiration through which we can recognize, appreciate, and celebrate the unnoticed or overlooked tactile beauty in everyday product packaging.

The book comes with a booklet of fun facts about alcohol, including the different ways to give a toast and hangover cures around the world!

Weight: 586g
Dimension: 153 x 200 x 26 (mm)
ISBN-13: 9789887972709