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Personality, Design and Marketing: Matching Design to Customer Personal Preferences
Personality, Design and Marketing: Matching Design to Customer Personal Preferences
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- Condition: Brand new
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- More about Personality, Design and Marketing: Matching Design to Customer Personal Preferences
Format: Paperback / softback
Length: 138 pages
Publication date: 24 June 2024
Publisher: Taylor & Francis Ltd
Gloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics h
Weight: 300g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032837949
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