Nancy GrantHarrington,Katharine J.Head
Persuasive Message Design
Persuasive Message Design
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- Condition: Brand new
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- More about Persuasive Message Design
Format: Hardback
Length: 310 pages
Publication date: 30 March 2026
Publisher: Taylor & Francis Ltd
This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors. It is ideal for social science researchers and practitioners who design campaigns and interventions to promote behavior change.
Weight: 760g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032588292
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