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Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward
Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward
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- More about Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward
Format: Hardback
Length: 358 pages
Publication date: 06 December 2024
Publisher: Apple Academic Press Inc.
Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.
Weight: 800g
Dimension: 234 x 156 (mm)
ISBN-13: 9781774916865
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