Martine Hamilton Knight
Photography for Architects: Effective Use of Images in Your Architectural Practice
Photography for Architects: Effective Use of Images in Your Architectural Practice
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Excellent- More about Photography for Architects: Effective Use of Images in Your Architectural Practice
Architects use photography to showcase their work, but with so much visual noise, it can be difficult to ensure that their portfolio is seen by the right audience. Photography for Architects provides a guide to creating and circulating high-quality images that showcase architectural projects and promote the work of architects. The book covers topics such as establishing a visual brand, sharing images online, producing content in-house, commissioning professionals, creating books and exhibitions, compiling award entries, and engaging with the trade press. It also discusses legal rights and obligations, ethics, copyright, and licensing images for use.
Format: Paperback / softback
Length: 452 pages
Publication date: 03 January 2024
Publisher: Taylor & Francis Ltd
In a world dominated by visual imagery, it is crucial to ask whether anyone is truly paying attention. Amidst the overwhelming abundance of visual noise, architects must navigate the challenge of ensuring their portfolio reaches the right audience. While the creation and dissemination of photographs have become more accessible, the question remains: where is the clarity and the message? By advocating for curated image-making, architects can reclaim the central role of photography in their marketing strategies.
Photography for Architects serves as a comprehensive guide for architects and designers seeking to enhance their visual communication. It delves into various aspects of photography, including building a visual brand, effectively sharing images online, producing content in-house, commissioning professionals, creating books and exhibitions for legacy value, compiling award entries, and engaging with trade press. The book addresses little-understood topics such as legal rights and obligations, ethics, copyright, and licensing images for use, providing clear explanations in straightforward language.
Throughout the book, numerous photographic examples and conversations with international practitioners showcase the diverse themes addressed. Written by a working architectural photographer with extensive experience in commercial practice, Photography for Architects is accessible, visually rich, and packed with valuable insights. Whether you are an architect or a designer, this guide is an essential resource for anyone working with images and image makers, helping you navigate the complexities of visual communication and elevate your architectural projects to new heights.
Dimension: 280 x 210 (mm)
ISBN-13: 9781032189116
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