Pivot: Eight Principles for Transforming your Business in a Time of Disruption

The book "Pivot" provides a new perspective on how to change the fundamentals of what you do in today's challenging business environment, drawing lessons from the music industry's disruption and recovery. It offers eight guiding principles for pivoting through disruption, including Tarzan Economics, and provides a guide for discovering the right role for success in the new modern world.

Format: Paperback / softback
Length: 352 pages
Publication date: 05 January 2023
Publisher: Simon & Schuster Ltd

The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play, and our very minds.

Will Page, Spotify's first chief economist, extrapolates music's journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware, and even Groucho Marx. The notion of "Tarzan Economics" ties these principles together: a framework for recognizing and acting on disruption, by letting go of the old vine and grabbing onto the new.

Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the long tail, identifies friends and foes in the battle for scarce attention, and provides a practical tool for discovering the right role for each of us to succeed in this new modern world.

As we emerge from the unprecedented disruption of a global pandemic, Pivot shows all of us - individuals, organizations, and institutions - that if the vine we are holding onto is withering, we can have confidence to reach out for a new one in 2023 and beyond.

Weight: 256g
Dimension: 198 x 129 x 24 (mm)
ISBN-13: 9781471190940