VincentMabillard,Martial Pasquier,RenaudVuignier
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
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- More about Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Format: Paperback / softback
Length: 336 pages
Publication date: 27 June 2025
Publisher: Taylor & Francis Ltd
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
Weight: 536g
Dimension: 234 x 156 x 21 (mm)
ISBN-13: 9781032260358
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