Platform Power and Policy in Transforming Television Markets

The book investigates "platform power" in the multi-platform era and the evolution of power structures in the TV industry due to platformization. It extends established "platform theory" to the TV industry, helping to understand how platform power arises, destabilizes international relations, and is used in the global media value chain.

Format: Hardback
Length: 304 pages
Publication date: 13 April 2018
Publisher: Springer International Publishing AG

The book investigates the evolving power dynamics in the TV industry during the era of platformization, exploring the complex interplay between multiple TV platforms and modes of distribution. It sheds light on the competitive landscape where these platforms are not necessarily engaged in a zero-sum game, but rather compete to control the market. Contributors to this volume work to extend established platform theory to the TV industry, recognizing its increasing organization as a platform economy. By doing so, the book offers valuable insights into the genesis of platform power, its destabilizing effects on international relations, and its utilization within the global media value chain.

Platform Power and Policy in Transforming Television Markets serves as a significant contribution to the expanding realm of media industry studies. It draws upon scholarly research in communication, political economy, and public policy, offering a more profound understanding of the profound transformation occurring within the TV industry at the economic, political, and consumer levels. This book departs from a narrow legal analysis solely focused on technology and adopts a critical perspective to examine the dominant modes of power within the evolving structures of the global TV value chain.

In the book, the authors delve into the intricate dynamics of platform power, examining how it emerges within the TV industry and its impact on international relations. They explore the various ways in which platforms exert influence, from shaping content creation and distribution to influencing audience preferences and behaviors. The authors also shed light on the challenges and opportunities presented by platform power, such as the potential for greater diversity and innovation, as well as the risks associated with concentration and control.

Through its comprehensive analysis, Platform Power and Policy in Transforming Television Markets provides valuable insights for policymakers, industry executives, and scholars interested in understanding the evolving media landscape. It offers a framework for analyzing the power dynamics at play and proposes strategies for promoting a more equitable and inclusive media ecosystem. By examining the intersection of technology, policy, and economics, this book contributes to the ongoing debate about the future of television and its role in shaping society.

Weight: 506g
Dimension: 155 x 219 x 26 (mm)
ISBN-13: 9783319742458
Edition number: 1st ed. 2018