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Jeremy Wade Morris

Podcasting

Podcasting

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Podcasting has evolved from an open standard to a lean-back listening and monetizable media experience, with streaming platforms pushing to make it more industrialized and accessible. This book provides an accessible and comprehensive account of the history, industrial, technological, and cultural components of podcasting, alongside case studies of various podcasts, industry publications, and streaming audio platforms.

Format: Hardback
Length: 256 pages
Publication date: 14 June 2024
Publisher: John Wiley and Sons Ltd


In the early 2000s, podcasting emerged as a groundbreaking phenomenon in the media landscape, igniting hopes for a new wave of amateur and professional cultural production. It was seen as an alternative model for distributing and experiencing new voices and perspectives. Two decades later, podcasting finds itself at a pivotal point in its relatively young history, where the early ideals of open standards and platform-neutral distribution are giving way to services that prioritize lean-back listening and monetizable media experiences.

This book offers an accessible and comprehensive exploration of one of digital media's most dynamic formats. It delves into the historical transformations that have shaped podcasts as a media phenomenon, examining the industrial, technological, and cultural aspects of podcasting alongside case studies of various podcasts, industry publications, and streaming audio platforms (such as Spotify, Google, and Apple Podcasts). Author Jeremy Wade Morris argues that as streaming platforms strive to industrialize, accessibility, user-friendliness, and similarity to other audio media like music or audiobooks, they risk undermining podcasting's early, albeit unrealized, promises.

This text serves as a valuable resource for students and researchers in the fields of media, communication, and cultural studies, as well as for podcast enthusiasts who enjoy creating and consuming content. It provides a comprehensive introduction to the world of podcasting, covering its origins, evolution, and potential future directions.

Weight: 420g
Dimension: 155 x 217 x 23 (mm)
ISBN-13: 9781509557332

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