Miriam J. Johnson
Pop Culture Marketing in the Publishing Industry: "Good Luck, Babe!"
Pop Culture Marketing in the Publishing Industry: "Good Luck, Babe!"
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Format: Paperback / softback
Length: 190 pages
Publication date: 29 April 2026
Publisher: Taylor & Francis Ltd
This comprehensive study examines how UK publishers leverage pop culture across TikTok and Instagram, analysing over 1,000 posts from sixteen publishers during twelve months.
Weight: 380g
Dimension: 216 x 138 (mm)
ISBN-13: 9781041208600
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