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Sichen Xia

Popularizing Science in the Digital Era: A Multimodal Genre Perspective on TED Talk Videos

Popularizing Science in the Digital Era: A Multimodal Genre Perspective on TED Talk Videos

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  • More about Popularizing Science in the Digital Era: A Multimodal Genre Perspective on TED Talk Videos

Format: Hardback
Length: 160 pages
Publication date: 23 June 2023
Publisher: Taylor & Francis Ltd

This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences.

Weight: 358g
Dimension: 157 x 236 x 17 (mm)
ISBN-13: 9781032263625

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