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Postcolonial Marketing Communication: Images from the Margin
Postcolonial Marketing Communication: Images from the Margin
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- More about Postcolonial Marketing Communication: Images from the Margin
Format: Hardback
Length: 178 pages
Publication date: 21 April 2024
Publisher: Springer Verlag, Singapore
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.
Dimension: 235 x 155 (mm)
ISBN-13: 9789819702848
Edition number: 2024 ed.
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