William D. Cohan
Power Failure: The Rise and Fall of General Electric
Power Failure: The Rise and Fall of General Electric
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William D. Cohan's book "Power Failure" is a magisterial history of the rise and fall of America's most iconic corporation, General Electric Company. It argues that GE's legacy is both a paragon and a cautionary tale, and offers a fresh look at its legacy and what it tells us about the state of the financial world.
Format: Unspecified
Length: 816 pages
Publication date: 30 November 2023
Publisher: Penguin Books Ltd
A Magisterial History of the Astounding Rise and Unimaginable Fall of America's Most Iconic Corporation
The General Electric Company, a symbol of American ingenuity, innovation, and industrial fortunes, has left an indelible mark on the nation's history. From producing legendary leaders to creating an array of products that have shaped the world, GE built a cult of success that masked the cracks in its foundation. In this masterful history, William D. Cohan, one of America's most esteemed financial journalists, delves into the 130-year journey of GE, offering a fresh perspective through rare interviews with key figures from the company's golden era, including Jack Welch himself.
Cohan's account, "Power Failure," sheds light on the eventful history of GE, providing a comprehensive analysis drawn from rare insights into the company's golden era. As Cohan recounts, Welch capitalized on GE's sterling legacy to elevate the company to unparalleled heights, making it the most valuable and respected corporation in the world. However, beneath this façade, Welch cleverly concealed the vulnerabilities that lay within the company. When he handed the reins to his successor, Jeffrey Immelt, Cohan argues, he left behind an impossible standard and a more troubled reality.
Through the lens of GE's personalities, "Power Failure" offers a surprising retelling of the company's story, puncturing the myth we think we know and providing a fresh look at its legacy. Cohan delves into the company's triumphs and challenges, exploring how the individuals who defined GE's trajectory shaped its course. The book sheds light on the complex dynamics that drove GE's success and failure, offering valuable insights into the state of the financial world and the lessons we can learn from its history.
Weight: 550g
Dimension: 198 x 130 x 38 (mm)
ISBN-13: 9780141991221
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