Practical Guide to Managing Tourist Experiences

This book provides students with a comprehensive guide to understanding the tourist experience and designing impactful and memorable experiences. It covers consumer behavior, trends in tourism experience, and a ten-step approach to designing experiences, with case studies and examples. It is essential reading for tourism students and future managers.

Format: Paperback / softback
Length: 204 pages
Publication date: 31 December 2021
Publisher: Taylor & Francis Ltd

This comprehensive guide is designed to provide students with a deep and practical understanding of the tourist experience, equipping them with the skills and knowledge necessary to create impactful and memorable experiences for travelers.

The book is organized into five chapters, each covering a different aspect of the tourist journey. In the first chapter, the authors explore consumer behavior, the decision-making process, and the inherent need for escape that drives tourists. They provide insights into the strategic implications of consumer behavior and the concept of immersion in tourism, highlighting how it can be used to enhance the overall tourist experience.

Subsequent chapters delve into the impact of experiences, examining trends in tourism experience such as wellness, sustainability, authenticity, and fantasy. The authors offer experience design models that can be used to create tailored experiences that meet the specific needs and desires of travelers.

In the final chapter, the authors present a unique ten-step approach to designing impactful and memorable tourist experiences. This approach is grounded in research and practical insights, and it provides students with a step-by-step framework for creating experiences that leave a lasting impression on travelers.

Throughout the book, the authors use case studies and examples from various destinations around the world to illustrate their points and provide practical insights into the design process. These examples range from forest bathing in Finland to truffle hunting in Italy, showcasing the diversity and richness of the tourist experience.

In addition to its theoretical content, the book also includes tools and exercises that can help students apply the principles learned in the classroom. These resources include case studies, discussion questions, and design prompts, allowing students to practice their skills and develop their own unique approaches to experience design.

This book is an essential resource for all tourism students and future tourism managers. It provides a comprehensive and practical understanding of the tourist experience, equipping students with the skills and knowledge necessary to create successful experimental marketing interventions and enhance the overall tourist experience. Whether you are a student looking to pursue a career in the tourism industry or a professional seeking to improve your skills and knowledge, this book is a must-read.

Weight: 346g
Dimension: 217 x 236 x 25 (mm)
ISBN-13: 9780367819828