Presenting Without Pandering - Self-Marketing for Creatives: A Psychological Guide

This guidebook helps people in creative professions or with creative career goals to sell themselves better by considering personal and artistic as well as marketing aspects. It reviews the psychological hurdles creative personalities face in self-promotion and provides practical, individual exercises to lead to a personal guideline. Numerous case studies also provide insight into their experiences.

Format: Paperback / softback
Length: 174 pages
Publication date: 05 January 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

This comprehensive guidebook is designed to empower individuals in creative professions or those pursuing creative career goals to enhance their self-promotion effectively. It promises to establish a sustainable strategy by integrating personal and artistic aspects alongside marketing principles. The foundation of this guidebook lies in a thorough examination of the unique psychological challenges faced by creative individuals in self-promotion. Based on this analysis, practical, individualized exercises are provided to lead readers toward a personalized guideline. Numerous case studies offer valuable insights into the experiences of successful creatives across various fields, including singers, actors, scenographers, directors, authors, musicians, and visual artists, as well as cooks, designers, and other creative souls.

Self-marketing, contrary to popular belief, can be an enjoyable and fulfilling endeavor. It goes beyond fleeting thrills or shallow entertainment, encompassing a sense of fulfillment, visionary meaningfulness, and an immersive flow experience. Readers of this book can expect nothing less than that.

This book is a translation of the original German 1st edition titled "Anbieten ohne Anbiedern - Selbstmarketing für Kreative" by Alina Gause, published by Springer-Verlag GmbH Germany, as part of Springer Nature in 2021. The translation was accomplished with the assistance of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was conducted primarily to enhance the content, ensuring that the book reads stylistically differently from a conventional translation.

Springer Nature is committed to continuously advancing the tools and technologies for book production and related technologies to support authors. By offering comprehensive guidance and fostering a supportive environment, this guidebook empowers individuals in the creative field to showcase their talents, connect with their audience, and achieve their career aspirations.

Weight: 218g
Dimension: 137 x 202 x 13 (mm)
ISBN-13: 9783662643044
Edition number: 1st ed. 2022