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Gabor Rekettye,Jonathan Liu,Pal Danyi

Pricing for Strategic Managers: The Theory and Practice of Implementing Pricing Decisions

Pricing for Strategic Managers: The Theory and Practice of Implementing Pricing Decisions

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Format: Hardback
Length: 331 pages
Publication date: 27 October 2025
Publisher: Springer International Publishing AG

While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete.


Dimension: 235 x 155 (mm)
ISBN-13: 9783031905254
Edition number: Second Edition 2025

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