Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets

Paula DiPerna's book "Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets" explores the new frontier of finance to value the planet and protect natural assets. She asks why we value the atmosphere at zero but dispensable production in the trillions and offers alternatives such as insurance, bonds, markets, and investment funds. The book also examines how climate change and other environmental problems require new financial thinking to trigger solutions and how finance needs critical re-invention to remain credible. It is a must-read for thought leaders, business executives, investors, activists, and entrepreneurs.

Format: Hardback
Length: 272 pages
Publication date: 08 June 2023
Publisher: John Wiley & Sons Inc

In her groundbreaking book, "Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets," renowned environmental strategist, speaker, world traveler, and author Paula DiPerna delves into the exciting realm of finance, offering a fresh perspective on valuing the planet and safeguarding what has long been taken for granted—the natural assets that we cherish and rely upon. Through her unique voice and insightful analysis, DiPerna aims to demystify and unveil the most fascinating financial disruption of our time: pricing the priceless.

She raises a provocative question that has been overlooked for far too long: why do we assign a value of zero to the indispensable atmosphere, while disregarding the trillions of dollars invested in production? DiPerna explores alternative approaches, showcasing real-life examples from diverse corners of the globe, including rainforests, Wall Street, boardrooms, coral reefs, mangroves, and China's carbon markets.

"Pricing the Priceless" is a timely, adventurous, eclectic, and accessible exploration of the critical financial transformation that will shape the future of our planet's health and social stability. The author employs her power, clarity, and real-world experience to examine a range of topics, including:

Fascinating new financial inventions and experiments, such as insurance, bonds, markets, and investment funds, designed to price what is precious and vital to human well-being.

How the profound intergenerational shift in wealth and attitudes is reshaping investment trends and redefining the concept of wealth and return.

How climate change and other urgent environmental problems demand a new financial mindset to trigger solutions.

How once-radical ideas about sustainable finance and environmental stewardship are gaining mainstream acceptance and driving positive change.

DiPerna's book is a call to action, urging individuals, businesses, and policymakers to recognize the intrinsic value of the natural world and adopt sustainable financial practices that prioritize the long-term health of our planet and its inhabitants. By pricing the priceless, we can create a more equitable and sustainable financial system that values the resources we rely upon and ensures a prosperous future for generations to come.

In conclusion, "Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets" is a must-read for anyone interested in understanding the intersection of finance, sustainability, and environmental stewardship. Paula DiPerna's insightful analysis and compelling storytelling provide a roadmap for a more sustainable and prosperous future, and her book is a testament to the power of financial innovation to drive positive change.

Weight: 431g
Dimension: 231 x 158 x 20 (mm)
ISBN-13: 9781119913801