Michael Nicholson,Sarah Hong Xiao
Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies
Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies
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- More about Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies
Format: Paperback / softback
Length: 194 pages
Publication date: 16 July 2026
Publisher: Taylor & Francis Ltd
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.
Weight: 320g
Dimension: 155 x 234 x 13 (mm)
ISBN-13: 9781041149057
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