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Thom "Beefstew" Shubilla

Primetime 1966-1967: The Full Spectrum of Television's First All-Color Season

Primetime 1966-1967: The Full Spectrum of Television's First All-Color Season

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  • More about Primetime 1966-1967: The Full Spectrum of Television's First All-Color Season

The 1966-1967 primetime television lineup was the first season in which every show on primetime, across all three major networks, was broadcast entirely in color. This book covers every scripted episodic show that aired on the ABC, CBS, and NBC networks during the season, including longtime favorites and notable shows that premiered.

Format: Paperback / softback
Length: 277 pages
Publication date: 05 May 2022
Publisher: McFarland & Co Inc


The year 1966 marked a significant milestone in television history, as it was when countless TV viewers across America were introduced to the wonders of living color. The 1966-1967 primetime television lineup was truly remarkable, not only for the legendary shows that graced the airwaves but also because it marked the first season in which every show on primetime, across all three major networks, was broadcast entirely in color. To commemorate this iconic year of television, this book delves into every scripted episodic show that aired on the ABC, CBS, and NBC networks during the 1966-1967 season in primetime. It encompasses a wide range of enduring favorites, including iconic series like Batman, Bonanza, Voyage to the Bottom of the Sea, and The Lucy Show, as well as the notable shows that premiered during that year, such as Star Trek, The Monkees, Green Hornet, Mission: Impossible, It's About Time, and the remarkable color revival of Dragnet.

Organized by genre, each entry in this book provides a comprehensive examination of a show's journey from its conception to its eventual cancelation (and sometimes beyond). It delves into ratings, critical and fan reactions, and the innovative use of color in each program. By exploring the details of these shows, this book offers a captivating glimpse into the television landscape of the 1960s and the impact that living color had on the medium. Whether you are a seasoned TV enthusiast or a newcomer to the world of vintage programming, this book is a must-read for anyone who wants to relive the magic and excitement of that unforgettable year in television history.

Weight: 151g
Dimension: 254 x 178 (mm)
ISBN-13: 9781476683447

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