Principles and Practice of Sport Management

Format: Paperback / softback
Length: 500 pages
Publication date: 16 June 2023
Publisher: Jones and Bartlett Publishers, Inc

Offering a comprehensive overview of the sport industry, Principles and Practice of Sport Management is dedicated to educating students about the diverse career opportunities available within this field. The book begins by tracing the history of sport management and delving into the fundamental principles that govern it, encompassing areas such as management, marketing, finance, legal, and ethical considerations.

In subsequent chapters, the book explores key segments of the sport industry, discussing the specific skills required and the types of positions available. It also addresses the current issues and challenges faced by these sectors. One notable addition in the latest edition is a dedicated chapter on eSports, which introduces students to this rapidly growing billion-dollar industry. As gamers, spectators, teams, leagues, and sponsors increasingly seek the expertise of sport managers, the chapter provides an insightful exploration of the unique challenges and opportunities in this realm.

The book also takes a closer look at the impact of the COVID-19 pandemic on the sports industry, shedding light on the challenges and opportunities that have emerged. It examines the strategies adopted by sports organizations and individuals to navigate the crisis and adapt to the new normal.

In the Sports Communications Chapter, the book explores the evolving landscape of sports media, including traditional broadcasting, digital platforms, and social media. It discusses the role of sports media in promoting and enhancing the fan experience, as well as the ethical considerations that arise in this context.

To enhance student learning, the book includes an expanded Ethics chapter that addresses emerging issues and provides guidance on how sports managers should address them. Interactive case studies and chapter questions offer practical opportunities for students to apply the concepts and principles learned throughout the text.

Furthermore, the book comes with a digital Student Workbook, which provides over 570 activities and exercises designed to reinforce the learning experience. Many of these activities are automatically graded, allowing students to track their progress and identify areas for improvement. The workbook also includes a comprehensive eBook, a new digital workbook with 570+ practice activities for each chapter, assessments, a full suite of instructor resources, and learning analytics reporting tools.

In addition, the book offers unparalleled instructor resources, including test banks, presentation slides, answer keys to case study questions, and more, to facilitate class preparation and enhance the teaching experience.

Principles and Practice of Sport Management is an essential resource for students pursuing careers in sport management, sports marketing, sports finance, and other related fields. It provides a comprehensive and up-to-date understanding of the sport industry, equipping students with the knowledge and skills needed to succeed in their chosen careers.

Weight: 1021g
ISBN-13: 9781284254303
Edition number: 7 ed