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Omera Khan

Product Design and the Supply Chain: Competing Through Design

Product Design and the Supply Chain: Competing Through Design

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  • More about Product Design and the Supply Chain: Competing Through Design

Learn about the strategic role of product design in the supply chain and how it can transform your current practices and organizational boundaries.

Format: Paperback / softback
Length: 264 pages
Publication date: 03 December 2018
Publisher: Kogan Page Ltd


Product design is an integral part of modern life, shaping the form and function of the products and technologies we rely on daily. It goes beyond aesthetics and functionality, playing a crucial role in determining the cost, pricing, risk, and profitability profile of these products.

Understanding the impact of product design on the supply chain is essential. Product Design and the Supply Chain delves into how decisions made during the design stage influence a product's value to a company throughout its lifecycle. It reveals that eighty percent of a product's supply chain costs are established in the early stages of design and development.

This book empowers companies to make informed design decisions that have profound positive effects on risk, complexity, and responsiveness. By creating a competitive advantage through design, companies can establish a "moat" that is challenging for competitors to overcome or surpass.

Product Design and the Supply Chain offers valuable insights and practical applications for industries. It is packed with real-life cases and examples that illustrate how design impacts sales revenues, pricing, time to market, manufacturing and supply chain costs, supply chain risks, brand loyalty, and competitiveness.

In conclusion, product design is a powerful tool that can significantly impact a company's success. By understanding the importance of design in the supply chain and making informed decisions, companies can create products that are both functional and profitable, while also maintaining a competitive edge. Product Design and the Supply Chain provides valuable guidance for professionals seeking to optimize their product development processes and achieve long-term growth.

Weight: 412g
Dimension: 157 x 233 x 15 (mm)
ISBN-13: 9780749478230

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