Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight

Digital product research can be easy, quick, and cost-effective, and everyone on the team can participate. This book provides nine simple rules for combining user research, market research, and product analytics to discover insights and build products that customers need. It teaches interview techniques, research skills, and how to involve stakeholders in research.

Format: Paperback / softback
Length: 260 pages
Publication date: 18 December 2020
Publisher: O'Reilly Media, Inc, USA

Digital product research doesn't have to be a daunting task that takes a long time and costs a fortune. It doesn't have to be the sole domain of scientists or expert researchers either. In this practical guide, Aras Bilgen, C. Todd Lombardo, and Michael Connors show you how your entire team can conduct effective product research within just a couple of weeks, easily, cheaply, and without compromising quality. Drawing from their decades of experience in product development, the authors present nine simple rules that blend user research, market research, and product analytics to uncover insights and create products that truly meet customers' needs.

Recognize and avoid common research pitfalls that can hinder your efforts. Shift your mindset to one that focuses on generating insights and driving successful research initiatives. Discover how to look at data, formulate the right questions, and choose the most appropriate research methods. Learn interview techniques and research skills that will help you gather valuable insights. Analyze data collaboratively to avoid bias and extract meaningful insights. Use powerful presentations and prototypes to inspire action and convey your insights to stakeholders, including developers and executives.

Make research a habit rather than a one-time effort. Involve a wide range of stakeholders in your research, from developers to executives. Continuously seek out new insights and refine your research process to improve your products and drive innovation. By following these principles, you can conduct effective product research that will help you create successful digital products that resonate with your customers.

Weight: 372g
Dimension: 288 x 320 x 16 (mm)
ISBN-13: 9781492049470