Professional Product Owner, The: Leveraging Scrum as a Competitive Advantage

The Professional Product Owner's Guide to Maximizing Value with Scrum provides practical advice for identifying, measuring, and maximizing value throughout the product lifecycle. It guides how to connect vision, value, and validation in ROI-focused agile product management, and offers best practices for managing complexity, delivering value, and scaling products.

\n Format: Paperback / softback
\n Length: 384 pages
\n Publication date: 10 September 2018
\n Publisher: Pearson Education (US)
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The Professional Product Owner's Guide to Maximizing Value with Scrum is a comprehensive resource for individuals seeking to excel in their roles as Product Owners within the Scrum framework. Authored by two experienced experts, Don McGreal and Ralph Jocham, this book offers a holistic approach to product ownership, emphasizing the importance of value creation and ROI-focused agile product management.

In the opening chapter, the authors introduce the concept of "value" as the central focus of product ownership. They argue that traditional approaches to product management often prioritize mechanics and technical aspects, neglecting the true essence of what customers value. By adopting a value-driven mindset, Product Owners can create products that meet the needs and desires of their stakeholders, ultimately driving business success.

The book then delves into the role of the Product Owner, highlighting the critical responsibilities and skills required for effective product management. The authors emphasize the importance of taking accountability for the product's success and refocusing on value throughout the entire product lifecycle. They discuss the importance of identifying where value can be found, measuring it, and maximizing it at every stage, from envisioning and emerging to maturing and sustaining the product.

Drawing on their extensive experience in agile and Scrum product management, McGreal and Jocham provide practical guidance and best practices for managing complexity and continuously delivering value. They outline Scrum's framework, including its key components such as Product Backlogs, release plans, and Scrum ceremonies. The authors also introduce the concept of Evidence-Based Management (EBMgt) as a tool for making informed decisions and investing in the right areas.

Throughout the book, the authors share personal anecdotes and insights that shed light on common obstacles to success in product ownership. They offer practical strategies for overcoming these challenges, fostering empowerment and entrepreneurship within the Product Owner's role, and aligning everyone behind a shared business model.

One of the key themes of the book is the definition of success from the outside in. The authors advocate for using external customer-driven measurements to guide development and maximize value. They emphasize the importance of understanding the customer's needs and preferences, and using this knowledge to drive product innovation and improvement.

Another important aspect of product ownership is the role of empowerment and entrepreneurship. The authors argue that Product Owners should be empowered to make decisions and take ownership of their products. They provide guidance on how to build strong relationships with stakeholders, communicate effectively, and inspire teams to deliver exceptional results.

In conclusion, The Professional Product Owner's Guide to Maximizing Value with Scrum is a valuable resource for anyone seeking to excel in their role as a Product Owner. By adopting a value-driven mindset, taking accountability for product success, and leveraging agile and Scrum best practices, Product Owners can create products that drive business growth and customer satisfaction. The book's practical guidance, personal anecdotes, and evidence-based management principles make it an essential tool for anyone looking to maximize the value of their products and achieve success in the competitive landscape.

\n Weight: 658g\n
Dimension: 181 x 233 x 18 (mm)\n
ISBN-13: 9780134686479\n \n