Milind TrivikramPhadtare
Project Marketing: A Practical Approach
Project Marketing: A Practical Approach
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- More about Project Marketing: A Practical Approach
Format: Hardback
Length: 104 pages
Publication date: 30 December 2022
Publisher: Taylor & Francis Ltd
This book is a comprehensive and practical guide to project marketing—a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.
Weight: 298g
Dimension: 162 x 241 x 14 (mm)
ISBN-13: 9780367350901
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