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Promotional Practices and Perspectives from Emerging Markets
Promotional Practices and Perspectives from Emerging Markets
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- More about Promotional Practices and Perspectives from Emerging Markets
Format: Paperback / softback
Length: 274 pages
Publication date: 27 May 2024
Publisher: Taylor & Francis Ltd
This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.
Weight: 510g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032325491
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