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Bernd Stauss

Psychology of Gift-Giving

Psychology of Gift-Giving

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  • More about Psychology of Gift-Giving


Gift-giving is an economically significant area of consumer behavior. It is a psychological phenomenon based on voluntariness and duty, but can also be associated with stress and disappointment. The book presents central results of psychological research on gift-giving, answering questions such as what secret rules of giving and receiving do we follow, what messages do we send with our gifts, and how do certain characteristics influence satisfaction with a gift. The author also references gift-giving episodes in fiction to illustrate the scientific findings and allow us to emotionally comprehend the experience of giving and receiving.

Format: Paperback / softback
Length: 180 pages
Publication date: 05 January 2023
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

price or empathy - influence satisfaction with a 

Weight: 224g
Dimension: 127 x 203 x 14 (mm)
ISBN-13: 9783662663929
Edition number: 1st ed. 2023

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