Public Diplomacy: Foundations for Global Engagement in the Digital Age

New technologies have created new opportunities for public diplomacy, but history remains important. Cull's book explores the five core areas of public diplomacy, including listening, advocacy, cultural diplomacy, exchanges, and international broadcasting, and provides insights from international relations, communication studies, psychology, and contemporary practice. It highlights the capabilities and limits of emerging platforms and technologies and draws on lessons from the past to empower us to shape the future.

\n Format: Paperback / softback
\n Length: 272 pages
\n Publication date: 15 March 2019
\n Publisher: Polity Press
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New technologies have ushered in a realm of fresh possibilities for public diplomacy, yet it is important to recognize that history remains a vital component in this field. In an era where communication plays an unprecedented role, the lessons of the past are more relevant than ever. Whether through electronic or hand-delivered means, the foundations of effective communication remain steadfast and enduring.

To delve into the intricacies of public diplomacy, Cull delves into five core areas: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. By integrating insights from international relations, communication studies, psychology, and contemporary practice, Cull offers a comprehensive exploration of this field. He unpacks the approaches that have gained prominence in recent years, such as nation-branding and partnership, and provides the foundations for successful global public engagement.

The book is rich with case studies and examples spanning from ancient times to our digital age, providing a comprehensive view of the evolution of public diplomacy. It sheds light on the potential and limitations of emerging platforms and technologies while drawing upon lessons from the past that can empower us and guide us in shaping the future.

This comprehensive and accessible introduction is a must-read for students, scholars, practitioners, and anyone interested in understanding or mobilizing global public opinion. It serves as a valuable resource for those seeking to navigate the complex landscape of public diplomacy and make a positive impact on the world.

\n Weight: 374g\n
Dimension: 153 x 227 x 18 (mm)\n
ISBN-13: 9780745691206\n \n