Jr., Edward T. Vieira,Yulong Li
Public Relations Planning: A Practical Guide for Strategic Communication
Public Relations Planning: A Practical Guide for Strategic Communication
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- More about Public Relations Planning: A Practical Guide for Strategic Communication
Format: Paperback / softback
Length: 642 pages
Publication date: 10 June 2024
Publisher: Taylor & Francis Ltd
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.
Weight: 994g
Dimension: 228 x 152 x 39 (mm)
ISBN-13: 9781032565804
Edition number: 2 ed
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