Saloni Firasta-Vastani,Jagdish N. Sheth
Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
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- More about Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good
Format: Paperback / softback
Length: 160 pages
Publication date: 22 June 2026
Publisher: Taylor & Francis Ltd
This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.
Weight: 330g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032634814
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