Salim Zakhour,Nadine Karam
Qatar Communication Strategies
Qatar Communication Strategies
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- More about Qatar Communication Strategies
This book explores Qatar's communication strategies to enhance its brand image and engage in nation-branding, focusing on reputation, identity, and image in shaping domestic and foreign policies. It also discusses advances in technology and best communication practices from the private sector.
Format: Paperback / softback
Length: 272 pages
Publication date: 01 December 2022
Publisher: Hamad Bin Khalifa University Press
Qatar has recently employed a range of communication strategies to enhance its brand image and engage in nation-branding practices. This insightful examination delves into the role of reputation, identity, and image in shaping Qatari domestic politics and foreign policies. By analyzing contextual examples, the book explores how these elements influence Qatari society and its interactions with the global community. Furthermore, it discusses advancements in relevant technologies such as Artificial Intelligence and highlights best communication practices learned from the private sector. The authors provide a detailed account of Qatar's journey in inventing, re-inventing, and solidifying its image, highlighting the benefits derived from its communication strategies on both a domestic and global scale.
Qatar has recently employed a range of communication strategies to enhance its brand image and engage in nation-branding practices. This insightful examination delves into the role of reputation, identity, and image in shaping Qatari domestic politics and foreign policies. By analyzing contextual examples, the book explores how these elements influence Qatari society and its interactions with the global community. Furthermore, it discusses advancements in relevant technologies such as Artificial Intelligence and highlights best communication practices learned from the private sector. The authors provide a detailed account of Qatar's journey in inventing, re-inventing, and solidifying its image, highlighting the benefits derived from its communication strategies on both a domestic and global scale.
Weight: 325g
Dimension: 234 x 153 (mm)
ISBN-13: 9789927161476
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