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Philipp Mayring

Qualitative Content Analysis: A Step-by-Step Guide

Qualitative Content Analysis: A Step-by-Step Guide

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  • More about Qualitative Content Analysis: A Step-by-Step Guide


This book is a comprehensive guide to qualitative content analysis, providing a systematic approach for interpreting qualitative data in social sciences research. It includes examples, text analysis, software, and an online manual, and integrates qualitative and quantitative analysis into a step-by-step approach.

Format: Paperback / softback
Length: 240 pages
Publication date: 02 December 2021
Publisher: SAGE Publications Ltd


This comprehensive guide offers a systematic introduction to qualitative content analysis (QCA), providing a valuable framework for interpreting qualitative data across various research projects, regardless of the type or volume of data. Authored by a renowned expert in the field with extensive teaching experience, this book serves as an essential resource for social sciences students and researchers seeking to understand and analyze qualitative data effectively.

To assist readers in selecting the most suitable approach for their research endeavors, this guide includes:

• Examples showcasing the application of QCA across diverse research processes
• An introduction to text analysis and its various approaches
• Discussions on leveraging QCA software to enhance research outcomes
• An online how-to manual to maximize the benefits of QCAmap software

Furthermore, the book delves into the intricacies of scientific research, seamlessly integrating qualitative and quantitative analysis into a step-by-step approach. By presenting a clear and concise roadmap, this guide empowers readers to extract meaningful insights from qualitative data, contributing to the advancement of their academic pursuits and professional endeavors.

Weight: 416g
Dimension: 171 x 243 x 25 (mm)
ISBN-13: 9781529701975

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