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Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
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- More about Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Format: Hardback
Length: 304 pages
Publication date: 17 December 2024
Publisher: Taylor & Francis Ltd
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032557816
Edition number: 3 ed
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