Qualitative Research Methods for Business Students: A Global Approach

Qualitative Research Methods for Business Students: A Global Approach provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings, with case studies, exercises, and activities to help students apply their learning.

Format: Paperback / softback
Length: 296 pages
Publication date: 25 April 2024
Publisher: Sage Publications Ltd

Qualitative Research Methods for Business Students: A Global Approach offers a comprehensive and user-friendly exploration of qualitative research methods and their philosophical foundations. This textbook equips readers with the knowledge and skills required to adeptly navigate the ever-evolving realm of qualitative research. Key features include:

Case Studies: These insightful case studies highlight the significant role that qualitative research has played in shaping business decisions and strategies. By examining real-world examples, readers gain practical insights into the practical applications of qualitative methodologies.

Exercises and Activities: Engaging exercises and activities allow readers to apply their learning and reinforce their understanding of qualitative research methods. These hands-on activities facilitate a deeper comprehension of the concepts and techniques discussed in the textbook.

Suitable for Undergraduate and Postgraduate Students: This textbook is designed to cater to undergraduate and postgraduate students who are interested in utilizing qualitative methods in their research projects or dissertations. Whether you are pursuing a business degree or a related field, this resource will provide you with the necessary tools and knowledge to excel in your qualitative research endeavors.

Contributors: Dr. Kingsley O. Omeihe holds the position of Associate Professor for Marketing and Small Business at the University of the West of Scotland. Prof. Christian Harrison, on the other hand, serves as a Professor of Leadership and Enterprise at the University of Bolton.

By delving into the complexities of qualitative research, this textbook offers a valuable resource for business students, researchers, and professionals seeking to enhance their understanding of this research approach. Its comprehensive coverage, practical examples, and engaging exercises make it an essential tool for anyone interested in exploring the rich insights and perspectives offered by qualitative methodologies.

Weight: 544g
Dimension: 185 x 231 x 22 (mm)
ISBN-13: 9781529601725