Qualitative Research Using Social Media

Qualitative Research Using Social Media provides a step-by-step overview of qualitative methods for analyzing social media content,including critical discourse analysis,content analysis,multimodal analysis,ethnography,and focus groups. It is suitable for undergraduate students studying social media research courses in media and communications, as well as other humanities.

Format: Paperback / softback
Length: 204 pages
Publication date: 29 March 2022
Publisher: Taylor & Francis Ltd

Do you want to delve into the world of influencers? Explore opinions and comments on a collection of posts? Or perhaps, immerse yourself in visually captivating collections of photos or videos on Instagram? If you're seeking insights into qualitative research using social media, then this comprehensive guide is for you!

Qualitative Research Using Social Media takes the reader on a journey to uncover the diverse applications of qualitative research in the realm of social media data. Whether you're a student embarking on your research journey or a newcomer to the field, this book will empower you to develop and execute concrete research projects.

Written in a clear and accessible manner, with current social media examples throughout, Qualitative Research Using Social Media provides a step-by-step overview of a range of qualitative methods. These methods are presented in a clear and concise manner, making it easy for readers to understand how to analyze various types of social media content, including language, visual content such as memes, GIFs, photographs, and film clips.

The book explores a variety of qualitative methods, including critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Each method is presented in a way that demonstrates how to analyze different types of social media content, allowing readers to gain a deep understanding of the nuances and complexities of social media communication.

One of the key strengths of this book is its focus on asking the right questions that are relevant to our societies today, where social media has become an integral part of our lives. The chapters and examples provide valuable insights into how social media can be used for political communication, social activism, commercial activities, and mundane everyday things. They showcase how social media can transform the way we accomplish these tasks and even redefine their meanings.

Drawing on examples from popular social media platforms such as Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and more, Qualitative Research Using Social Media is tailored to undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.

In conclusion, if you're passionate about exploring the world of influencers, analyzing social media data, or understanding the qualitative aspects of social media communication, Qualitative Research Using Social Media is an essential resource for you. With its comprehensive coverage of methods, real-world examples, and focus on relevant questions, this book will empower you to embark on your research journey and contribute to the growing body of knowledge in this field.

Weight: 396g
Dimension: 174 x 245 x 18 (mm)
ISBN-13: 9780367333478