Rainmakers: Born or Bred: Second edition

Rainmakers: Born or Bred, second edition, is about changing the business development conversation and focusing on how remote working has impacted the way business opportunities can be cultivated and developed. It advocates stripping away the negative associations many lawyers have with the "S" word - selling - as this is a crucial step in redefining our approach to business development. Successful rainmakers know how to truly engage with clients, how to understand their business needs and challenges, and how to make their lives easier. This combination of skills attracts and builds sustainable, rewarding client relationships. The book is fully updated with an in-depth focus on digital and social media and is packed with opinions and advice from actual clients and rainmakers alike.

Format: Paperback / softback
Length: 83 pages
Publication date: 03 January 2023
Publisher: Globe Law and Business

Rainmakers: Born or Bred, the second edition, delves into transforming the discourse surrounding business development and highlighting the profound impact of remote working on cultivating and nurturing business opportunities. The book explores the personal traits commonly found among successful rainmakers, while also shedding light on the factors that hinder others from reaching their full potential.

The book advocates a paradigm shift by removing the negative connotations often associated with the "S" word, selling, as it is a vital step in redefining our approach to business development. It delves into the advantages of venturing beyond the confines of being a skilled lawyer and into the realm of effective client engagement, understanding their business needs and challenges, and providing value that simplifies their lives.

Successful rainmakers possess a unique blend of skills that enable them to forge and sustain meaningful client relationships. They excel in actively engaging with clients, comprehending their unique business requirements, and offering solutions that add value and drive success. This comprehensive set of abilities attracts and nurtures long-term, mutually beneficial client partnerships.

In this second edition of Rainmakers: Born or Bred, authored by Patricia K. Gillette with valuable contributions from Rebecca Harding, readers are provided with practical insights and strategies to enhance their business development skills. The book is extensively updated to include a comprehensive focus on digital and social media, offering a wealth of opinions and advice from both actual clients and accomplished rainmakers. By leveraging these resources, readers can maximize the business development opportunities that arise daily while staying true to their authentic selves.

Weight: 162g
Dimension: 155 x 233 x 12 (mm)
ISBN-13: 9781787429253
Edition number: 2 New edition