Rantings of the Loon Pant King

Rantings of the Loon Pant King is a book that chronicles the adventures of Tex Austin, who toured with Beat Groups and Mod Bands in the 1960s and 1970s, and later became a fashion guru and the inventor of loon pants. It was originally sold from the back of a minivan at the 1970 Isle of Wight Festival and became iconic throughout the UK.

Format: Paperback / softback
Length: 336 pages
Publication date: 28 March 2023
Publisher: The Book Guild Ltd

Often more intriguing than grand battles, royal weddings, or state occasions are the strange and wonderful tales of ordinary folk. These memories become valuable currency as our familiar world is vandalized in the name of progress.

Rantings of the Loon Pant King is a whimsical, irreverent, and tongue-in-cheek account of Tex Austin's adventures touring with various 1960s Beat Groups and Mod Bands. After this rock 'n rollercoaster ride ended, he became a fashion guru and the guy who invented loon pants in the early 1970s. Admittedly, a dubious claim to fame, but to be fair, absolutely everybody was wearing these outrageous bell bottoms at the time, and many people made a fortune flogging good old loons.

Originally sold from the back of a minivan at the 1970 Isle of Wight Festival featuring The Who and Hendrix, sales went stratospheric when they hit London's Kensington Market. Flying off shelves nationwide, the loon pant became iconic throughout the UK as the post-hippie uniform, staying in style for half a decade before being displayed at the V&A Museum. Tex reveals all this and a zillion more rants and escapades on his loony trip.

Weight: 420g
Dimension: 138 x 217 x 25 (mm)
ISBN-13: 9781915122919