Reading Graphic Design History: Image, Text, and Context

Reading Graphic Design History encourages readers to critically examine print advertising, illustrations, posters, magazine art direction, and typography, addressing issues of class, race, and gender. David Raizman's approach challenges the canon of graphic design history and explores underlying attitudes about social issues, encouraging new ways of reading graphic design that consider a broader context.

Format: Paperback / softback
Length: 304 pages
Publication date: 10 December 2020
Publisher: Bloomsbury Publishing PLC

Reading Graphic Design History delves into a comprehensive exploration of key artifacts from the rich tapestry of print culture, shedding light on their specific historical contexts. It encourages readers to engage in a meticulous and analytical examination of print advertising, illustrations, posters, magazine art direction, and typography, frequently addressing profound issues of class, race, and gender. David Raizman's innovative approach boldly challenges the established canon of graphic design history and conventional notions of graphic design. By re-examining iconic graphic design elements within their local contexts, he eschews broad generalizations in favor of a nuanced exploration of underlying attitudes about diverse social issues. Raizman encourages a fresh perspective on reading graphic design, one that encompasses a broader context for graphic design activity, fostering a deeper understanding of the nuances and complexities that shape this artistic medium. This insightful book is preceded by a foreword by renowned graphic design expert Steven Heller.

Weight: 816g
Dimension: 191 x 244 x 18 (mm)
ISBN-13: 9781474299411