Reading Graphic Design in Cultural Context

Reading Graphic Design in Cultural Context provides an insightful exploration of the cultural and social significance of graphic design,using examples from various design genres and theoretical frameworks to analyze its impact.

\n Format: Paperback / softback
\n Length: 248 pages
\n Publication date: 07 February 2019
\n Publisher: Bloomsbury Publishing PLC
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Reading Graphic Design in Cultural Context delves into essential approaches for comprehending and interpreting the graphic designs that permeate our everyday lives, encompassing advertising, branding, packaging, and fashion. By situating these designs within their cultural and social contexts, the book offers a comprehensive understanding of their significance. Drawing from a diverse range of design genres, renowned design historians Grace Lees-Maffei and Nicolas P. Maffei elucidate theories of semiotics, postmodernism, and globalization, exploring key issues and debates within visual communication theory. They examine topics such as legibility, the interplay between word and image, gender and identity, and the transformative impact of digital forms on design. The authors' discussion encompasses well-known brands like Alessi, Nike, Unilever, and Tate, as well as everyday designed objects such as slogan t-shirts, car advertising, ebooks, corporate logos, posters, and music packaging. Through their insightful analysis, Reading Graphic Design in Cultural Context provides a rich tapestry of insights into the dynamic world of graphic design, shedding light on its cultural, social, and theoretical dimensions.

\n Weight: 580g\n
Dimension: 189 x 245 x 16 (mm)\n
ISBN-13: 9780857858016\n \n