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Bruno Campanella

Recognition in the Age of Social Media

Recognition in the Age of Social Media

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Social media platforms have become an integral part of modern society, allowing individuals to express their recognition through posting, liking, and commenting. However, these platforms also control the structure of these dynamics, influencing how individuals and social groups are valued. Bruno Campanella's book "Recognition in the Age of Social Media" explores the impact of these platforms on contemporary processes of recognition, arguing that existing work does not fully explore their effects. The book is a valuable contribution to the field for students and scholars of media and communication, sociology, and politics.

Format: Paperback / softback
Length: 192 pages
Publication date: 17 November 2023
Publisher: John Wiley and Sons Ltd


The yearning for recognition is an inherent aspect of human nature. In the modern era, social media platforms have assumed a pivotal role in shaping the dynamics of recognition. The act of posting, liking, or commenting has become a routine practice for individuals to express their individual recognition. On the one hand, social media platforms facilitate the visibility and recognition of individuals, while on the other hand, they exert control over the structure of these recognition processes.

This timely and groundbreaking book delves into the realm of recognition on social media platforms. By revisiting traditional discussions on recognition theory, Bruno Campanella explores how the field of media and communication has embraced the concept and raises novel questions stemming from the omnipresence of social media. He contends that existing research fails to fully examine the profound impact of platforms on contemporary processes of recognition. Consequently, individuals must acquire new skills to enhance their online presence, but the dynamics of achieving visibility undergo a transformation as a result of the role played by platforms. The choices made by their algorithms shape what is perceived, ultimately influencing how individuals and social groups are valued within society.

Recognition in the Age of Social Media stands as a significant contribution to the field, and it is a must-read for students and scholars engaged in the study of media and communication, sociology, and politics.

Weight: 252g
Dimension: 138 x 216 x 17 (mm)
ISBN-13: 9781509544578

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