Red Teaming: Transform Your Business by Thinking Like the Enemy

Red teaming is a game-changing approach to strategy and planning that will keep your business ahead of the competition. It was developed by the military and intelligence agencies and involves stress-testing strategies, flushing out unseen threats, and executing more successfully in an uncertain world. By embracing red teaming, leaders can plan better, innovate, and make their businesses one of the disruptors in the marketplace. Bryce Hoffman, the first civilian to graduate from the US Army's elite red team leaders course, has written a book that provides a clear set of tools and techniques for companies, departments, teams, and organizations to adopt this method. Red teaming can help correct overconfidence and impulsive decision-making, and is essential for today's business environment.

Format: Paperback / softback
Length: 288 pages
Publication date: 07 July 2022
Publisher: Little, Brown Book Group

Red teaming is a game-changing approach to strategy and planning that will keep your business ahead of the competition. Developed by the military and intelligence agencies, it is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities, and execute more successfully in an increasingly uncertain world.

Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look at their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. By embracing red teaming, leaders in companies of every size and in every industry will be able to plan better, innovate, and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted.

Don't get left behind. Red teaming can help any company plan better, anticipate emerging threats, and avoid potentially disastrous mistakes. Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems.

Red teaming features in the decision-making processes of today's most successful companies, from Amazon and Google to Ford and Toyota. As the first civilian to graduate from the US Army's elite red team leaders course, Bryce Hoffman is uniquely placed to reveal a clear set of tools and techniques that will enable every company, department, team, and organization to adopt this game-changing method into their business too.

Red teaming is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time.

Weight: 230g
Dimension: 127 x 196 x 23 (mm)
ISBN-13: 9780349431468