Redefining Retail: 10 Guiding Principles for a Post-Digital World

Prof. Philip Kotler and Dr. Giuseppe Stigliano's book, "Redefining Retail: 10 Guiding Principles for a Post-Digital World," provides practical and concrete techniques for redefining organizations internal operations and processes, as well as their business strategy. It discusses the main challenges retailers face in a world transformed by the digital revolution and how to future-proof marketing strategies. It is valuable for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, as well as students of management, marketing, and business administration.

Format: Hardback
Length: 400 pages
Publication date: 25 January 2024
Publisher: John Wiley & Sons Inc

In the ever-evolving landscape of consumer brand and retail marketing, it is essential to stay abreast of the latest trends and developments. To assist you in this pursuit, we present "Redefining Retail: 10 Guiding Principles for a Post-Digital World," a groundbreaking book by renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano. This timely and insightful examination delves into the realm of retail and consumer brand marketing, offering practical and concrete techniques for redefining your organization's internal operations and processes.

Moreover, the book provides valuable insights into the evolving business strategy, emphasizing the growing importance of sustainability, diversity, and inclusion, as well as working policies. By rethinking the entire value chain, you can adapt to the changing demands of your customers and stay ahead of the competition.

The authors of "Redefining Retail" present ten critical principles that should guide the actions of your company, regardless of its size or industry. These principles encompass a wide range of topics, including the main challenges retailers face in a world transformed by the digital revolution. They also discuss how to future-proof your marketing strategy, encompassing 10 guiding principles for a new customer experience at retailers and consumer brands.

Furthermore, the book explores the opportunities and threats of creating a seamless customer journey across the physical, digital, and virtual realms. It is a valuable resource for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, as well as students of management, marketing, and business administration. Anyone with an interest in the evolution of commerce will find this book to be an indispensable guide.

By embracing the principles outlined in "Redefining Retail," you can position your organization for success in the post-digital era. Stay ahead, adapt, and thrive in this dynamic and ever-changing industry.

Weight: 714g
Dimension: 159 x 239 x 29 (mm)
ISBN-13: 9781394204700