Regional Language Television in India: Profiles and Perspectives

This book explores the journey of regional language television channels in India, covering their evolution in 14 different languages. It is of interest to departments of South Asian studies and media & communication studies.

Format: Paperback / softback
Length: 296 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

This captivating book takes readers on a fascinating journey through the world of regional language television channels in India. It delves deep into the evolution of these channels, exploring their growth and impact in 14 different languages across the vast country. With a comprehensive approach, the book offers valuable insights into the social, cultural, and political dimensions of regional television, making it an essential resource for scholars and researchers in the fields of South Asian studies and media & communication studies.

Regional language television channels have emerged as a powerful medium for expressing local identities and promoting regional languages and cultures. In India, these channels have played a significant role in bridging the language gap and fostering a sense of belonging among communities.

The book begins by providing an overview of the historical context and regulatory framework that shaped the growth of regional language television channels. It then delves into the various challenges and opportunities faced by these channels, including funding, content production, and audience engagement.

Through detailed case studies and interviews with key stakeholders, the book sheds light on the impact of regional language television channels on society. It explores how these channels have contributed to the preservation and promotion of regional languages, as well as how they have facilitated cultural exchange and inter-community dialogue.

The book also examines the role of regional language television channels in shaping public opinion and political discourse. It explores how these channels have become a platform for marginalized voices and communities to voice their concerns and advocate for their rights.

Furthermore, the book discusses the challenges and opportunities associated with the expansion of regional language television channels into digital platforms and the internet. It explores how these channels can leverage the power of technology to reach a wider audience and expand their reach beyond traditional broadcasting boundaries.

In conclusion, this book is a must-read for anyone interested in the dynamics of regional language television channels in India. It provides a comprehensive and insightful analysis of the evolution, impact, and potential of these channels in shaping the cultural and political landscape of the country.

Weight: 453g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032057941