Shulph Ink
Relationship Marketing in Franchising and Retailing
Relationship Marketing in Franchising and Retailing
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Format: Hardback
Length: 130 pages
Publication date: 31 March 2023
Publisher: Taylor & Francis Ltd
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
Weight: 384g
Dimension: 179 x 285 x 16 (mm)
ISBN-13: 9781032427980
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