Guido Grunwald,Ali Kara,John E. Spillan
Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities
Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities
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- More about Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities
Format: Hardback
Length: 268 pages
Publication date: 27 May 2025
Publisher: Springer International Publishing AG
Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031883484
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