Razieh Mahdieh
Religion as Brand: An Analogy to Reconceptualize Religion
Religion as Brand: An Analogy to Reconceptualize Religion
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- More about Religion as Brand: An Analogy to Reconceptualize Religion
Format: Hardback
Length: 250 pages
Publication date: 15 December 2024
Publisher: Lexington Books
Religions and brands address fundamental human needs and motivations and their societal functionalities exhibit certain parallels. This book explores this proposition through an analogical abstraction, in accompany with four case studies to assess the hypothetical aspect of this comparative approach in a real-world context.
Weight: 508g
Dimension: 229 x 152 x 20 (mm)
ISBN-13: 9781666941548
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