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Jacky Jianrong Chen
Renewal and Expansion: A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises
Renewal and Expansion: A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises
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- More about Renewal and Expansion: A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises
This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework—blending Eastern philosophy with Silicon Valley execution—it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.
- Publication date: 3 September 2026
- Page count: 316
- Dimensions: Height 244 mm; Width 163 mm; Thickness 23 mm
- Publisher: Springer Verlag, Singapore
- Format: Hardback
- ISBN-13: 9789819237876
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