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Florentine Marnel Sterk,Merel M. van Goch

Re-presenting Research: A Guide to Analyzing Popularization Strategies in Science Journalism and Science Communication

Re-presenting Research: A Guide to Analyzing Popularization Strategies in Science Journalism and Science Communication

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  • More about Re-presenting Research: A Guide to Analyzing Popularization Strategies in Science Journalism and Science Communication


This open-access book explores the textual features of popularization discourse, which re-present academic research to make it noteworthy and influential for society. It involves recontextualization, reformulation, and an empirically grounded framework for analysis across disciplines. It provides theoretical background, empirical support, and practical examples for those working with or on popularization discourse.

Format: Hardback
Length: 141 pages
Publication date: 19 April 2023
Publisher: Springer International Publishing AG


This open-access book delves into the textual aspects, often referred to as 'strategies,' that shape popularization discourse. Within popularization discourse, academic research findings are re-presented to capture societal attention and exert influence on everyday life. Popularization entails recontextualizing or reimagining findings in a context that is both relevant and newsworthy, as well as reformulating the language to enhance text comprehension and engagement.

"Re-presenting research" provides an empirically grounded and analytical framework for examining popularization texts. Its applicability extends across disciplinary boundaries, multidisciplinary fields, and interdisciplinary domains, encompassing science communication, science journalism, and research communication. The book offers a theoretical foundation on popularization discourse, empirical support for the framework's construction, and practical illustrations from various text types and academic disciplines. Serving as a valuable guide for those engaged with or studying popularization discourse, this book facilitates both analysis and comprehension of this dynamic field.

Weight: 341g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031281730
Edition number: 1st ed. 2023

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