Reputation Management and Family Business

Corporate reputation is crucial for long-term competitive advantage and building company value. The author develops a strategic model for family business reputation management, covering reputation, determinants, characteristics, resources, and corporate reputation management. It provides practical recommendations for improving the functioning of family businesses. The model is a pioneering contribution to research into enterprise competitiveness.

Format: Paperback / softback
Length: 228 pages
Publication date: 31 May 2023
Publisher: Taylor & Francis Ltd

Corporate reputation holds immense significance in securing a long-term competitive edge and enhancing the value of a company. Recognizing the complexity and multifaceted nature of reputation management, the author emphasizes the critical need to address this challenge effectively. In response, the author presents a comprehensive strategic model for managing family business reputation. This insightful book delves into various aspects, including the exploration of reputation as a vital component in building company value, the identification of key determinants and distinguishing factors of family businesses, the identification of areas for reputation building and the resources involved in these processes, as well as the description of corporate reputation management's determinants, components, and processes. Furthermore, the book identifies key links between these elements and offers practical recommendations for leveraging reputation management concepts to enhance the functioning of family businesses.

The developed model is a groundbreaking contribution to the field of research on enterprise competitiveness. It is invaluable for researchers, students, and managers with an interest in decision-making within family businesses, entrepreneurship, small business management, and leadership studies. By providing a comprehensive framework for managing reputation, this book offers valuable insights and practical strategies for achieving success in these dynamic domains.

Weight: 444g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032127798