John Doorley,Helio Fred Garcia
Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
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- Condition: Brand new
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- More about Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
Format: Hardback
Length: 410 pages
Publication date: 02 April 2025
Publisher: Taylor & Francis Ltd
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
Weight: 1022g
Dimension: 187 x 264 x 31 (mm)
ISBN-13: 9781032577999
Edition number: 5 ed
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